If you are a content creator, there is one ultimate goal that you are working towards across all of your platforms and that is to make money. You want to be able to get something out of all the time and effort you’ve put into and monetize the platforms you’re using. So if you’re just starting to build a following on tiktok, you’re probably curious how much you can earn from it.
Finding out how much tiktok pays will help you determine if the platform is worth your time and investment. it will also give you an idea of the potential you can unlock through the platform. now let’s find out how much you can get paid on tiktok and how you can get paid. we also provide free tiktok money calculator for you to calculate your tiktok earning potential.
how much does tiktok pay? (+free calculator):
how much can they pay you on tiktok?
According to reports from top influencers, tiktok pays around $0.02-$0.04 per 1000 views. these are reports based on payments received through the tiktok creator fund. this is a program that tiktok introduced in 2021 in an attempt to compensate content creators for creating content on the platform.
tiktok committed $300 million to this program, which would then be paid out to eligible creators based on the number of views they get. So for example, taking into account the payment amount highlighted above, you could earn between $20 and $50 per million views. and the more views you get, the better you earn.
however, tiktok has set some eligibility criteria to be able to earn money from the tiktok creator fund. if you want to enroll in this program, you must:
- Be located in the USA. USA, UK, Germany, France, Italy or Spain
- be at least 18 years old
- have a minimum of 10,000 followers
- have gotten at least 100,000 views in the last 30 days
- comply with tiktok’s terms of service and community guidelines
- live in an area where freebies are available
- Be at least 18 years old. There are some exceptions in South Korea and Japan, where you must be at least 19 and 20 years old respectively.
- have run your account for a minimum of 30 days
- have at least 1000 followers
- not live streaming from a business tiktok account
if you meet all these criteria, you can apply for the program using the tiktok app. but make sure you’re using a pro/creator account to do this.
At the time of writing this post, this is one of the only ways to get paid directly for tiktok. however, there are many other ways to earn money through the platform.
different ways to earn money on tiktok
The good news for content creators is that there are many ways to monetize your tiktok content. Even if you don’t qualify to apply for the creator fund, you can still find several other options to earn money on the platform. therefore, all your efforts to consistently build a following and create high-quality content will not go to waste. here are five different ways to make money on tiktok.
Sign up for tiktok creator fund
First, let’s go back to the background for tiktok creators. At the time of writing this post, this is one of the only ways to get paid directly from tiktok and not just through tiktok. To be eligible for payment through this program, you must meet the eligibility criteria highlighted above. here’s a quick reminder of the qualification requirements.
In addition, tiktok will award you a payment based on several factors, including the number of views and the authenticity of those views. The level of engagement you receive for your videos will also make a difference, as will the amount of content you post. All in all, you would have a good chance of earning more if you regularly post tiktok videos, get a ton of views, and collect a ton of engagement through real viewers.
once you make sure you meet all the eligibility criteria, you can sign up to join the program through your tiktok app. Check out our full guide on the TikTok Creator Fund to learn more about the program and how to join.
collect diamonds through live gifts
Another way to get paid directly by tiktok is through live giveaways. tiktok allows users to send gifts to creators while streaming a live tiktok video. it then tracks the number of freebies you receive to determine the popularity of your live stream. once it deems your content popular enough, tiktok rewards you with diamonds, which can then be exchanged for cash.
so one of the best ways to earn money directly from tiktok is to collect these diamonds. make sure you produce high-quality content that will make your fans want to send you gifts. collect as many of these as possible so you can effectively monetize your content.
Diamonds are worth 50% of the value of coins. That means if someone gives you something worth 500 coins as a gift, you will receive 250 coins. each diamond has a value of $0.05, which means that tiktok will pay you $12.50 for this particular gift. however, the minimum withdrawal amount is $100, so you will need to wait until the diamonds accumulate before you can cash them out.
Please note that the option to earn money through tiktok diamonds is not available to everyone. you must be part of the creator next program to be eligible. in addition, you must:
check out our complete guide on tiktok live giveaways to learn all about how to start earning diamonds. You can also find out about the different gifts available and how much you can get for them.
create brand-sponsored content
For many creators, the different eligibility requirements for tiktok’s creator fund and live giveaway options can make it impossible or challenging to start earning money through the platform. perhaps you live in a region where these programs are not available, for example. Fortunately, there are alternative ways to monetize your tiktok presence and earn money using the platform. one of the best options includes the creation of branded sponsored content.
influencer marketing on tiktok is taking off and many brands are looking to partner with influential content creators on the platform. These partnerships may involve creating brand sponsored content where you help promote the brand and/or its products in a creative way. In short, you need to create high-quality content that creatively positions or presents the brand in some way.
If you play your cards right, these brand partnerships can be extremely lucrative, with some of the highest-paid tiktok influencers making millions a year. in fact, charli d’amelio, the highest-paid influencer, is estimated to earn $17.5 million a year.
How much you can get paid for brand sponsored content on tiktok largely depends on how many followers you have. it is used by brands to determine how influential their account is and how much reach it can help them achieve. Other factors like the quality of your content, engagement rate, and niche will also come into play.
Curious about how much you could earn through tiktok brand sponsored content? go to the end of the article and check out our free tiktok money calculator. this gives you an estimate of your earning potential as an influencer on the platform.
become an affiliate marketer
Another effective way to partner with brands on tiktok and earn money is through affiliate marketing. This involves signing up for an affiliate marketing program and then promoting unique affiliate links through your tiktok content. That way, you’ll be able to earn money for every purchase you make using your link. this is typically a percentage of the item’s value and will vary by program and item category.
Look for an affiliate marketing program that aligns with your niche and target audience. Amazon Associates, Clickbank, Ebay Partner Network, Fiverr Affiliate Program, and Shareasale are some popular options for tiktok affiliate marketing. then carefully select the products you want to promote; Ideally, these should have high commission rates and be relevant to your content niche.
You can then come up with creative ways to promote the link to those products through your content. Alternatively, you can also do authentic reviews to help your audience learn about the products and have peace of mind in finally making a purchase. Check out our complete guide on affiliate marketing on tiktok to learn all about the process and best practices.
sell your own merchandise
For content creators with a massive and engaged fan base, selling your own merchandise is another great way to make money through tiktok. You could sell t-shirts, hoodies, mugs, hats, and other relevant merchandise with your name, tagline, or fandom name. With the innovative and powerful koji eCommerce tool, you can now easily create your merchandising by choosing one of their free templates. Whether it’s a product, service, downloads or premium content, Koji has templates for it all! Once you customize your template, you’ll get a unique url that you can copy, share, and start selling. To keep your merch top of mind, make sure to consistently feature them in your tiktok videos and encourage fans to get them.
3 tips to improve your chances of winning through tiktok
Now that you know the different ways to get paid through tiktok, it’s time to find out how you can increase your chances of getting paid. here are some best practices and tips to help you make money using tiktok.
1. make the most of the tiktok creators market
the tiktok creator marketplace connects brands with relevant influencers in their niche. Brands can perform searches using various filters and narrow down the right influencers based on their topic and audience demographics. as such, it also becomes easier for content creators to attract brand partnership opportunities.
You can set up a creator profile, which gives brands an overview of your core metrics, like average views, engagement rate, completion rate, and average shares. they can also get a detailed breakdown of your audience demographics and choose to add it to a campaign based on relevance. this simplifies brand associations and makes it easier for you to earn money through tiktok.
2. work with brands you really love
Whether it’s for brand-sponsored content or affiliate content, it’s important that your content appears authentic. tiktok audiences can smell inauthenticity from a mile away. so make sure you only promote the brands you really love. even if you haven’t heard of the brand or tried it before, try to take some time to study it before you decide to work with it.
what this results in is an association that is truly authentic, making it more trustworthy and compelling. in other words, feel free to take some time to decide which brands to work with.
3. don’t just focus on making money
imagine yourself as a regular tiktok user, and one of your favorite content creators has started promoting brands regularly. At some point, those promotions will become exhausting and seem forced. eventually, you may even start to wonder why you followed the creator in the first place.
similarly, if all the content you create is to make money, you will eventually bore your audience. To retain your audience’s attention, make sure you’re consistently producing the type of informational or entertaining content they’ve subscribed to. your affiliate content and brand sponsored content should not take center stage.
free tiktok money calculator: unlock your earning potential
Now that you have a clear idea of how much tiktok pays, you might be curious how much you can earn as a tiktok influencer. check out this free tiktok money calculator to calculate your earning potential.
