new to tiktok? Whether you’re a tiktok beginner or struggling to get views on your videos, marketing on the social media site is worth investing your money in.
tiktok records the highest social interaction rate per post.
tiktok has considerably more participation than instagram or youtube. For example, micro-influencers have engagement rates of 17.96% on tiktok, 3.86% on instagram, and 1.63% on youtube.
views are important on tiktok as they can create a snowball effect. that is, the more views a video gets, the more likely it is to be served to larger audiences.
but more importantly, the tiktok algorithm relies on how a user views and interacts with your video (view time and interaction) to know whether to show your video.
in this article, we’ll cover all the essentials about marketing on tiktok. But first, let’s understand tiktok view definition.
index
- what counts as a tiktok view?
- so why am i not getting tiktok views?
- how much does tiktok pay per view?
- should you buy tiktok views?
- how to get more views on tiktok videos?
- 1. Know your audience
- 2. Add #hashtags to your tiktok videos
- 3. Leverage on-page trends “for you”
- 4. Capture and hold the viewer’s attention
- 5. Use trendy music or sounds in your videos
- 6. Do duets or collaborate with other tiktok users
- 7. Upload several times a day
- 8. Keep your videos short
- 9. Create content that offers value
- 10. Research competitors and track their analytics
- 11. Promote your tiktok content
- conclusion
- frequently asked questions
- new accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.
- sensitive content such as fake blood, while not violating tiktok’s terms of service, may be sensitive to certain viewers and may cause view drops.
- low engagement occurs when users don’t like or share your video and it can cause tiktok to stop showing those videos because it’s considered unpopular content.
- shadowban is a soft ban for content creators when they violate minor terms of service, and that may be related to sharing sensitive content.
- Posting at the wrong time can be detrimental, as you won’t reach your target audience and risk being rejected by other content creators in the feed.
- the best time to post on tiktok
- how to link instagram to tiktok
- how to get more views on tiktok
- how to remove tiktok watermark
what counts as a tiktok view?
tiktok counts a “view” the moment your video starts playing.
This also applies to the scenario where the video autoplays, loops, or is replayed by a user. each watch counts as a new unique view.
however, tiktok’s only exception to the view count is when you watch your own video.
so why am i not getting tiktok views?
if you get zero or few views on your tiktok videos, it can be due to several reasons:
check our latest blog to find the best time to post on tiktok
how much does tiktok pay per view?
tiktok has a creator fund that pays around 2-4 cents per 1000 views, which means a creator earns between $20-$40 per million views.
However, this is granted if you meet the requirements of being 18+, having at least 10,000 followers, and other criteria.
Do you want to know how much tiktok creators earn on the platform? Check out our rich tiktok list of 2022 to see the top tiktok influencers lip-syncing on their way to the bank.
should you buy tiktok views?
no. ii it is a bad idea to buy tiktok views as the sites that offer the service often use fake accounts or bots to view your videos.
While seeing a jump in views may seem incredible, this is just a number.
buying views can cause your engagement rate to drop without authentic likes and shares, which can cause a negative impact on your tiktok account.
plus, it can be easy to spot an account or post buying fake views, which can reflect negatively on your brand.
so instead invest time and focus on making your videos enjoyable. your post will get likes and shares naturally, allowing views to flow in organically.
more specifically, here are 11 tips on how to get views on tiktok and create content that will keep your followers coming back for more.
how to get more views on tiktok videos?
1. know your audience
First of all, it’s important to remember that while tiktok is used by all kinds of people, the app is primarily home to generation z.
43.7% of tiktok users are between 18 and 24 years old. they are mainly people who are not interested in overly promotional content.
instead, they look for fun, innovative and inspiring content on the app. so be authentic and make creative tiktok videos with your audience and their interests in mind.
2. add #hashtags to your tiktok videos
For any brand to gain traction on a social media platform, it must first get users to discover its content.
with the tiktok algorithm prioritizing personalization for each user, adding #hashtags can boost your discovery to reach people with relevant interests.
remember, the main goal is to attract the right followers and monetize your audience. therefore, choose hashtags that are relevant to your keywords.
Another tip is to add #fyp, #foryou, or #foryoupage tags to your video captions, which would increase the likelihood of your videos appearing on people’s pages for you.
3. take advantage of the trends on the page “for you”
for brands using tiktok marketing, one of the main goals is to get to the page for you. that’s the first page users land on when they open your app.
While this is a curated feed of videos based on your interests and past interactions, popular trends may also end up showing up on everyone’s page for you.
The thing about trends on tiktok is that they can change on a weekly basis, so research popular trends and participate in challenges to make your brand relevant.
for example, candyfunhouse got 11.4k likes when they jumped on the stranger things trend with their own take on the candy each character would like.
4. attract and hold the viewer’s attention
all engagement is good with tiktok videos. But unlike other social media platforms, watch time, likes, and shares are the most important metrics on tiktok.
The “batch” theory, one of the most popular theories about the tiktok algorithm, decides whether your video is shown to more people based on the ratio of likes or engagement to views.
Examining effective copywriting formulas, such as the use of open-ended questions or powerful headlines, can help capture the viewer’s attention and improve watch time and views.
use that same powerful hook as a subtitle in your video, and you’ll see the results immediately, just like all videos created by peachy slime.
Each video showcases the brand’s slime-making process and a user comment or question that sparks a story, keeping viewers engaged and racking up millions of views.
5. use trendy music or sounds in videos
a trending song or sound effect works as a hashtag so tiktok will show your video to someone else who has watched or liked a video with the same sound.
so chances are, if you use a viral song, your video will go viral too!
one example is this tiktok of savannah bananas dancing to #aboutdamntime by lizzo that got millions of views.
6. make duets or collaborate with other tiktok users
Features like stitching or joining viral videos work similar to influencer marketing and are another great way to get more engagement.
The feature allows newer brands to ride on existing trends for better exposure, while more established brands can collaborate with tiktok stars and encourage users to create content.
for example, the nba tell me you’re an nba fan without telling me you’re an nba fan allows other users to create content around their brand, giving them free advertising.
7. upload several times a day
it’s hard to predict what will go viral, but the best part of tiktok is that the more content you post, the faster you can grow.
tiktok recommends that users post new and intentional content regularly, ideally 1-4 times a day.
This is because posting more content will allow you to experiment with different content and build an audience.
In addition, tiktok’s organic reach is high compared to other social media platforms. Posting the right content at the right time can increase your chances of being featured on the viewers page for you.
8. keep your videos short
according to digital communications expert dan slee, the optimal length of a tiktok video is only 15.6 seconds.
The research is based on the top 100 tiktok videos of 2019, where it found that 80% of them were 20 seconds or less, and only 2% of the videos were the maximum length.
The result is not surprising. Just like with shorter videos, your videos will have a higher completion rate and a higher chance of being viewed again.
9. create content that offers value
Although tiktok is about creating trending content, brands need to include content that offers value, such as educational or informational content.
consider the 80/20 rule where 80% of your posts provide value (for example, inform or entertain) while only 20% promote your business.
cees cees closet does a great job of sharing entertaining skincare content while promoting their exfoliating product.
10. research competitors and track their analytics
no matter what platform you’re on: marketing is a game of competing for your audience’s attention.
Research your competitors and understand your brand message to identify your unique selling point and find opportunities to differentiate your brand from them.
Also, sign up for tiktok pro to track your analytics and take any guesswork out of your content strategy and find out what type of content your audience likes best.
11. promote your tiktok content
tiktok is most likely just one part of your social media strategy. you are probably active on other social media platforms like instagram, facebook or youtube.
if this is the case, promoting your tiktok content on other channels can create a synergistic marketing plan.
You can also use tiktok feed advertising to promote your business and extend your reach to more audiences.
conclusion
regardless of the size or niche of your business, tiktok is a powerful tool for businesses to increase their brand reach and awareness.
but first, you need to get views. implement these tips and create an authentic, entertaining and engaging video to increase your following.
related posts:
frequently asked questions
