- influencers get paid in a variety of ways, from sponsorships to ad revenue.
- The amount creators earn depends on factors like follower size, engagement, and content category.
- We spoke to dozens of influencers who shared how much money they’ve made on social media.
- katy bellotte, youtube creator with 474,000 subscribers
- jade darmawangsa, youtube creator with 382,000 subscribers
- charlie chang, a financial influencer with 350,000 subscribers
- charli prangley, part-time design influencer with 200,000 subscribers
- alexa collins, a lifestyle influencer with 1.2 million followers
- jalisa vaughn-jefferson, a lifestyle influencer with 291,000 followers
- macy mariano, travel and fashion influencer with 102,000 followers
- jehava brown, a travel and lifestyle influencer with 70,000 followers
- nick cutsumpas, a plant influencer with 63,700 followers
- emma cortes, a full-time fashion and lifestyle micro-influencer with 47,000 followers
- ashley jones, a fashion and lifestyle influencer with 45,000 followers
- kirsty ip, a food influencer with 42,000 followers on instagram
- tomi obebe, lifestyle blogger and influencer with 40,000 followers
- emma cortes, lifestyle influencer and podcast host with 38,000 followers
- aisha beau frisbey, full-time lifestyle creator with 34,000 instagram followers
- britney turner, a lifestyle influencer with 27,000 followers
- caitlin patton, a lifestyle influencer with 22,000 followers
- mary margaret boudreaux, a fashion influencer with 20,000 followers
- lillian zhang, micro-influencer with 20,000 followers
- gigi kovach, part-time lifestyle blogger with 13,500 followers
- tyler chanel, a sustainability influencer with 12,000 followers
- jalyn baiden, nanoinfluencer on instagram and tiktok with less than 10,000 followers
- khadijah lacey-taylor, a fashion and lifestyle influencer with 9,800 followers
- laur demartino, a nano influencer with 5,200 followers on instagram
- amber broder, a part-time skincare influencer with 2,300 followers
- alex ojeda, a water park influencer with 8 million followers
- the mcfarlands, a family tiktok account with 2.6 million followers
- dana hasson, a fashion influencer with 2.3 million followers
- tiffany chen, a food influencer with 2.3 million followers
- nate white, a fashion designer with 1.8 million followers
- young yuh, a skincare influencer with 1.6 million followers
- harry raftus, a canadian creator with 1.2 million followers
- vi luong, a creator who makes how-to videos with 1.1 million followers
- deanna giulietti, content creator with over 1 million followers on tiktok
- the honeyhouse, a collaborative group of creators with 1 million followers
- matt upham, software engineer with 522,000 followers
- naomi melanie leanage, a tiktok influencer with 506,000 followers
- tejas hullur, content creator and entrepreneur with 500,000 followers
- carolina freixa, part-time creator with 447,000 followers
- rahan alemi, model and student with 385,000 followers
- symphony clarke, a budget creator with 208,000 followers
- natasha greene, a lifestyle and food influencer with 204,000 followers
- erin confortini, a personal finance influencer with 180,000 followers
- manasi arya, a gen z artist with 40,100 followers
- pooja tripathi, actress, writer and comedian with 33,500 followers
- San Francisco-based blogger and influencer Kara Harms shared how she makes over $200,000 a year from her blog
- bethany everett-ratcliffe has over 16,000 followers on instagram and has relied the most on instagram native affiliate marketing program
- vi lai, a skincare influencer, uses instagram and tiktok to earn thousands of dollars a month through affiliate marketing
- youtuber charli prangley broke down how much she made from affiliate marketing in 2021
- charlie chang promotes dozens of personal finance apps and programs every month. shared how much he earns.
- rahan alemi is a model and student who earned five figures in 2022 through social media
- a micro-influencer published a book and used instagram to drive sales
-
how a personal finance influencer sold his budget spreadsheet on etsy for passive income
- an instagram star who has sold $35 million worth of her own products explains how she created her fashion line and turned followers into customers
- resellers of fancy clothing are becoming instagram influencers to generate thousands of dollars in sales and brand deals.
- how ronne brown, entrepreneur and content creator with over 200,000 followers, makes money through instagram badges
- how much money did instagram pay a creator who got 7.7 million views on reels
- nuseir yassin, founder and creator behind nas daily, with 9 million subscribers
- ali abdaal, british youtuber with 3.6 million subscribers
- tiffany ma, lifestyle creator with 1.8 million subscribers
- andrei jikh, a personal finance creator who has 1.7 million subscribers.
- nate o’brien, a personal finance creator with 1 million subscribers
- manny ortiz, a full-time photography youtuber with 600,000 subscribers
- kelly stamps, a minimalist lifestyle creator with 600,000 subscribers
- charlie chang, a personal finance creator with 350,000 subscribers
- joshua mayo, a personal finance influencer with 269,000 subscribers
- charli prangley, graphic and web design creator with 200,000 subscribers
- erin winters, business creator with 200,000 subscribers
- semidecoco, an asmr creator with 150,000 subscribers
- levi hildebrand, zero-waste creator with 125,000 subscribers
- sarah lavender, an asmr youtuber with over 100,000 subscribers
- chloe tan, a college life creator with 80,000 subscribers
- marissa lyda, personal finance creator with 50,000 subscribers
- macy schmidt, a lifestyle influencer with 50,000 subscribers
- nay cook-nelson, youtube short film creator, with 40,000 subscribers
- erica boucher, a maker with a candle making channel with 31,000 subscribers
- aisha beau frisbey, full-time lifestyle creator with 30,000 youtube subscribers
- reni odetoyinbo, personal finance influencer with 19,300 subscribers
- jake tilk, a full-time youtuber with 18,000 subscribers
- meghan pruitt, a college influencer with 6,800 subscribers
- jen lauren, a part-time lifestyle influencer with 5200
- how much money do youtubers earn for 1 million views
- how much money do youtubers earn per 100,000 views
- how much money do youtubers earn per 1000 views (rpm)
- how much money do youtubers make from a single video
- tiktok influencers reveal how much they get paid from their billion dollar creator fund
- preston seo, a personal finance and entrepreneurship tiktoker with 1.6 million followers
- vi luong, and how-to and lifestyle tiktoker with over 1 million followers
- victoria paris, a fashion and lifestyle influencer with 1 million followers
- rahan alemi, model and student with 385,000 followers
- manasi arya, a gen z artist with 40,100 followers
influencers make money in a variety of ways, from sponsorships to product sales.
The amount of money different creators make depends on a variety of factors, from the category of content to the platform the influencer is featured on.
for jehava brown, a stay-at-home mom who runs an influencer business full-time, her monthly income comes from working with brands like walmart, amazon and disney in paid partnerships.
brown has 196,000 followers on instagram. he told insider that he charges an average of $5,000 for a single instagram post and $3,000 for an instagram story.
nuseir yassin, who runs the youtube channel nas every day with 10 million subscribers, earns money every month on platforms like facebook, youtube and snapchat.
in august, yassin told insider that facebook was his highest paying platform and most of that revenue came from ads. As of mid-2022, the nas daily account has earned approximately $366,000 in Facebook ad revenue, according to the nas daily creator’s study, which was seen by an insider.
insider has spoken to dozens of other influencers on instagram, youtube and tiktok about how much each of them makes from videos, endorsements and other sources of income.
here is a breakdown of our coverage:
Many influencers rely on sponsored content, from a set of Instagram posts and stories to a YouTube video dedicated to promoting a business, to make money.
Fees for these types of brand deals vary based on an influencer’s engagement rate, platform, and other factors such as usage rights.
Here’s a breakdown of our coverage of how much influencers make from brand deals and endorsements.
many sponsorship opportunities come from the brand emailing the influencer or their management company directly.
Youtube creators promote brands in a variety of ways, from an entire video dedicated to talking about the company or product to a 30-second mention. the duration of the mention can influence how much the creator charges, some insiders said.
this is what 4 youtubers earn with brand agreements:
Instagram has released more than 10 tools to earn money for creators since 2020. In addition to getting paid directly from the platform, one of the main ways many influencers make money on Instagram is by promoting brands through posts and stories. sponsored. and reels.
this is what 21 instagram influencers earn with brand offers:
many brands have increased their spending on tiktok, but it has been difficult for some native influencers of the platform to build a stable business.
Though the app’s short video format has taken social media by storm, some creators say they’re struggling to form a lasting bond with fans and expand their businesses. even so, brand deals have provided a lucrative income stream for many tiktok creators.
this is what 20 tiktokers earn with brand agreements:
Some influencers use platforms like liketoknow.it and shopstyle to generate affiliate links or discount codes provided by brands to earn a percentage of sales. (Read more about the 9 Best Affiliate Platforms for Influencers.)
read more about how much influencers earn from affiliates:
Social media stars are increasingly leveraging their online presence to create consumer products to sell directly to their followers.
influencer-led dtc brands began to appear in earnest in 2012, with companies such as fitness program, “emfitchallenge”; the phone case company, wild flower cases; and the line of cold-pressed juices, suja.
read more:
Reselling apps like poshmark, depop, and etsy have become lucrative little businesses for many creators, especially on instagram.
read more:
one of the most popular ways to make money as a tiktoker is to promote songs in videos. Music sellers and record labels regularly pay tiktok users to post on the app in an attempt to make a new track go viral.
get tips through instagram badges
in 2020, instagram announced “badges”, which allows fans to tip creators who stream live on the app. Instagram also began paying “bonuses” to some creators who use badges in June 2021, but the program ended later that year.
read more:
many youtube creators make money from ads played on their videos and get paid monthly.
creators who are part of the partner program can monetize their videos with ads placed on google. Creators must have at least 1,000 subscribers and 4,000 watch hours in the past year to apply for the partner program. Google then pays creators 55% of the revenue their channels earn from ads running on them.
here is a breakdown of how much money youtubers make in a month with the partner program:
youtube creator core monetization metric is called revenue per thousand (rpm). That rate shows how much revenue a creator makes for every 1,000 video views (after YouTube’s 45% cut). No creator consistently gets the same fee, depending on factors like the viewers and advertisers the video attracts.
Here’s a breakdown of how much money some YouTubers have made per 1,000 views (rpm), 100,000 views, 1 million views, and the most they’ve made from a single video: p>
To earn money directly from tiktok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accumulated at least 100,000 video views in the last 30 days. once they reach that threshold, they can apply for the tiktok creator fund through the app.
read more about how much tiktok creators earn from the creator fund:
