tiktok is more than an entertainment platform. inspire purchasing decisions, help with product research, and bring consumers closer to brands.
in fact, according to the latest tiktok statistics, 30% of gen z social media users choose tiktok to search for products. Furthermore, 49% of users made a decision about what to buy because they saw the product promoted or advertised on tiktok.
but, perhaps most importantly: most tiktok users feel closer to brands that create authentic and human content on the platform.
need we say more about the value of using tiktok for your business?
let’s go into the details of how to make a tiktok so you can start building a strong brand presence on the platform.
table of contents
- how to make a tiktok account
- how to record a tiktok video
- how to make a tiktok
- how to make a tiktok using prerecorded videos
- how to add images to tiktok
- how to make a sound on tiktok
- get creative with tiktok
- press the + button at the bottom of the screen
- select the length of the video from the scroll bar above the record button.
- customize your recording with the tools on the right panel.
- hit record!
- Preview your recording and customize it further with effects, sounds, and subtitles.
how to make a tiktok account
if you are completely new to the tiktok app, you need to create an account first. if you already have an account, skip this section and go straight to how to make a tiktok.
this is how you can create a tiktok account for your brand:
step 1: go to the app store or google play and download the tiktok app.
Step 2: Open the app on your phone and tap the “profile” button. you will find this button in the right corner at the bottom of your screen.
step 3: choose the most suitable method to register. you can sign up using your phone or email or use your existing accounts with facebook, google, apple (for iphone users), instagram or twitter.
for this example, we will select the option to register using email. Please note that you will need to use your brand’s official email address to complete registration. this will create less confusion if you ever face login issues and need to recover your password.
the other options will automatically link the new tiktok account with the social network, apple or google account you have chosen. if you plan to use any of them, be sure to select your official brand account.
If you use the phone registration option, the number must be valid and linked to your brand. you will receive a 6-digit code to verify the number and complete your registration.
step 4: Next, enter a password to use for your tiktok account. this should be safe but also memorable and closely related to your brand so it’s easy to remember.
step 5: you will now need to select a username for your account. This step is crucial as this name will appear prominently at the top of your tiktok profile page. it also serves as a tiktok identifier.
ideally, you should use your official brand to make it recognizable. this helps your audience to recognize your brand on the platform. In addition, it helps them differentiate your official account from an impostor account.
after choosing your username, tap “sign up”.
Step 6: Since you’re creating a brand account, you’ll want to switch to a business account. Go to your “profile” page and tap the “…” button in the upper right corner of the screen.
select the option to “switch to business account” and choose the appropriate category for your company.
make sure to carefully select the category that best matches what your brand does because this will tell tiktok what your account is about. this could eventually influence how the tiktok algorithm ranks your content in relevant search results and “for you” pages.
how to record a tiktok video
Now that you have your account set up, it’s time to start creating videos. The process of creating videos on tiktok is quite similar to that of instagram reels. Both platforms allow you to add videos and images from your camera roll or record a new one. Furthermore, both offer features like adding effects and audio to personalize your video.
so if you’re familiar with instagram reels, you should have no problem getting started creating a tiktok video. Either way, here is a detailed guide on how to make a video for tiktok.
how to make a tik tok
Step 1: Tap the “+” icon at the bottom of the screen. you will find this button right in the middle. this will open the camera so you can start recording.
If this is your first time creating a video, you’ll need to give the app access to your camera, photos, and microphone.
Step 2: Select the desired video length from the slider bar above the record button. By default, you can record up to 15 seconds of video. the app has since updated its recording option to allow up to 60 seconds of video. this will combine four 15 second videos into one longer 60 second video.
step 3: use the different tools on the right panel to customize your recording. you can set the speed, add effects and filters, or even set a timer to record yourself.
You can also choose a sound from tiktok’s audio library to include in your video. We highly recommend adding music to your video, as it could improve your video’s visibility on relevant “for you” pages. in fact, when we tested our tiktok marketing strategy, we found that the least popular video lacked music.
on that note, be sure to regularly check your tiktok analytics to see what works with your audience. this will help you fine-tune your strategy and build a strong presence on the platform.
Step 4: Press the red record button at the bottom of the screen to start your recording. You can also join multiple clips together so that they follow a cohesive sequence. just press the record button again to start a new clip.
Step 5: Once you have your recording, select the check mark to preview the video. the preview page will allow you to further customize the video to create something original and entertaining. you have the option to add text, sounds, effects, voice-overs, voice effects, stickers, and subtitles.
step 6: after customizing the video, tap the “next” button. On the next screen, you can add a video description and change the settings. You can even include relevant and trending tiktok hashtags to improve the visibility of your video. then press “post” to post your first tiktok video.
how to make a tiktok using pre-recorded videos
Now you know how to make a video natively within the app, but did you know that you can also make tiktok with the amazing content you already have on your phone? this is how it’s done.
step 1: tap the “+” icon at the bottom of the screen and select the “upload” option next to the button recording this will open your camera roll, allowing you to choose the pre-recorded video you want to upload.
step 2: choose the video or videos you want to upload.
The good thing about this option is that you can upload more than 60 seconds of video. in fact, tiktok recently increased its maximum video length from 3 minutes to 10 minutes. That’s great news for brands that are into long-form informational video content. Please note that the duet and join features are currently not available for videos longer than 60 seconds.
Step 3: After uploading the video(s) you want to use on your tiktok, you will have the option to customize it just like you did before. Use the tools on the right panel to add text, stickers, voiceovers, filters, voice effects, subtitles, and effects to the video. you can also add a sound to video from tiktok audio library.
step 4: once you’ve finished editing the video, tap the “next” button. then add a description and change the settings before clicking “publish”.
how to add images to tiktok
tiktok also allows you to create videos using images. there are several options for this:
option 1. combine multiple images (and videos) using the upload option.
option 2. insert an image into your video from the “effects” button at the bottom of the screen. then select “insert photo” and choose the image you want to add to the video. you can also adjust the position and strategically place it in the video where you want it.
option 3. switch from the “camera” tab to the “templates” tab. choose the template you want to use and select the images you want to upload.
how to make a sound on tiktok
when you record a video on tiktok, the recorded sound is automatically converted to original sound. Go to your uploaded video and tap on the audio icon at the bottom of the screen. then press “use this sound” to use the sound in a new video.
be creative with tiktok
now you know exactly what you need to do to start making a tiktok video. make the most of the tips we’ve shared to get creative and share highly entertaining videos with your audience.
once you’re comfortable, review our tips for designing tiktok marketing campaigns to learn how to best use tiktok for your brand.
Now that you know how to make a tiktok, be sure to check out sprout’s tiktok integration to learn how you can schedule your tiktoks with optimal send times for maximum engagement.
how to record a tiktok frequently asked questions
if you are recording a tiktok video from your phone:
our guide above walks you through these steps in more depth.
yes, it is possible to screen record a tiktok through the built-in screen recording feature of ios or android. However, if you’re looking to stitch on tiktok, there are more efficient ways to do it.
