how to go viral on tiktok
- understanding the tiktok algorithm
- watch for trending content
- participate in tiktok challenges
- add hashtags
- use trendy music
- keep it short and sweet
- engage with your audience
- use tasteful humor
- understand your audience
- monitor your competition
- User Interaction: Refers to the actions users take on the app, such as liking, commenting, and sharing content, following creator accounts.
- User interest: The length of time a viewer watches your content is very important. if they go all the way, it shows the algorithm that your content can hold the user’s attention. so tiktok will boost your content and show it to a larger number of users.
- Content creation: Using the most popular tiktok sounds, adding relevant hashtags to your posts, and editing your video clips by adding subtitles all work to increase the reach of your video content.
- by brands looking to generate publicity around their business.
- by popular creators and tiktok influencers who want to get noticed.
- #wfhcheck – 31.5 million views
- #wfhlife: 164.3 million visits
- #wfh – 2.6 billion views
- video answers to frequently asked questions
- ask me anything (you love)
- product tutorials
- interviews
- try different content formats.
- respect the best publishing times.
- add relevant niches and hashtags that your customers are interested in.
Tip #1: Understand the tiktok algorithm
just like the other social media platforms it uses, tiktok uses an algorithm to display the best content to its users. They call it the recommender system and it’s how you choose the content to display on the page for you.
Each user sees a unique, curated feed that is tailored to their content preferences. tiktok helps users discover other videos that are similar to the ones they have liked before. therefore, some users may watch predominantly trending cooking videos, while others may watch a lot of funny cat videos.
there are 3 main elements that tiktok looks at when deciding which videos to show to users:
How can you use this information to boost your short, engaging videos in viewers’ feeds? To drive more engagement, you should create videos that focus on engagement, keep your posts short (to improve average view time), and use challenges, sound, and trending hashtags to your advantage. p>
Keep in mind that your number of followers also doesn’t always guarantee that your video will go viral on tiktok. It may initially help more people see your content, but you still need to get comments and likes to get it shown to a larger audience and go viral.
Now that you have an idea of how the tiktok algorithm works, let’s look at the type of content you need to publish.
Tip #2: Keep an Eye on Trending Content
almost all trendy tiktok sounds are associated with a new trend. It can be a brilliant transition, a dance, using a filter, sharing unpopular opinions, basically anything that gains popularity on the platform.
Tracking these trends can help you reach more people, gain appreciation from many potential customers, and ultimately go viral.
Showing the fun side of your business humanizes your brand and allows you to establish a better relationship with your audience. then this is your chance to show your personality and maybe add some humor to your content.
example: guess
fashion brand guess has amassed over 70,000 followers on tiktok and they know how to work the trends and get huge views.
stayed relevant to their audience by following different fashion trends. They even posted about the great squid game from the Netflix series, taking advantage of a hashtag that has been viewed over 65 billion times and giving it a trendy twist.
in a nutshell, tapping into relevant tiktok trends will help you create videos that will grab attention and attract new tiktok followers.
tip #3: participate in tiktok challenges
tiktok challenges are created in two ways:
you can check out the challenges on the discover page of the app; just search for “challenge” and you’ll get the content under that hashtag.
follow the challenges that work for your brand and don’t be afraid to participate in the challenges. your customers can watch your videos as they scroll through their feeds and hopefully engage and help them get more traction.
example: drop of water
Continuing with the squid game theme, the squid-flavored watermark took on the #squidgamechallenge.
the content they produce on tiktok gets a few thousand views on each post, but when they accepted the squid game challenge, they went viral.
They got over 160,000 likes and over 1.7 million views, went viral and creatively showcased their product at the same time.
tip #4: add hashtags
using hashtags is one way you can let tiktok know what your content is about.
it’s easy to find trending hashtags in the app; simply go to the discover tab and you’ll see a list of the most popular types of content.
Scroll through and choose hashtags that resonate with your content style and message and join the conversation. as a result, your content will be shown to people who are interested in videos with those hashtags.
by using the popularity of trending hashtags, you will be able to appear more and more on the for you page of your clients.
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Create collections of hashtags on socialbee and add them directly to your posts before sharing them on social media.
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Avoid searching for hashtag ideas every time you want to post on tiktok. save time by having them ready to go when you want to publish them.
example: bitable
biteable is a video creation app and its social media team has built a strong community of over 23,000 followers.
they create a lot of content about the challenges of working from home and use trendy hashtags to get it out to large audiences. they also use humor to interact with their viewers.
At the time of writing, the top three hashtags in his recent post had the following views:
They chose not only hashtags that tiktok users interact with, but also hashtags that are relevant to the content they usually post, keywords that describe the subject of their videos.
It’s worth mentioning that his tiktok videos regularly get tens of thousands of views.
Tip #5: Use Viral Songs & sounds
almost every musician on the planet has a tiktok account now, like john legend, billie eilish, taylor swift and lizzo. and almost all of them try to make their songs go viral on tiktok, which they usually do.
If you don’t know what music to use in your videos, you can just go add a sound to your video and check out the popular songs you find there.
Also, you can scroll through some videos in your feed to detect the most popular audio files that you listen to most often.
In addition to songs, you will also find sounds created by different creators in the app, such as song mixes, dialogue taken from cartoons or movies and uploaded to the app, or just a funny comment made by a creator that people started. to use in your own videos.
In addition, if the sound is associated with a specific trend, you can also include it in the video and give it your own twist. just make sure you add the song from the app so tiktok knows you’re part of the trend.
also creating your own audio can be a great way to become a viral hit and show your tiktok to many more customers.
Now that you know how to come up with tiktok video ideas for your content strategy, here are some tips on how to edit your videos for the best results.
example: san diego zoo
the san diego zoo has more than two million followers on tiktok. they sure know how to use tiktok to their advantage.
In addition to posting cute animal videos, they also combine them with popular tiktok sounds that add value to their content.
for example, in this example, they created a viral video collage and added a funny sound from a popular vine that made a comeback on tiktok.
source
Their creativity paid off because they got thousands of views and likes on that one video alone. how amazing!
Tip #6: Keep it short and sweet
tiktok started as a short form video app with a maximum video upload duration of 15 seconds.
increased the limit to 3 minutes, but most videos are still significantly shorter.
if you can get your audience to watch your videos until the end, tiktok will recognize that people enjoyed them. this means that the social media platform will show you to many other users, which will contribute to the success of your content.
example: ryanair
ryanair is a European budget airline that has become famous on tiktok. the brand has 1.3 million followers and almost all of their short videos go viral on tiktok.
In addition to using trendy sounds and adding some popular hashtags, the content they produce is seconds long; nothing in his recent posts lasted more than 20 seconds.
for example, this 5-second video has over 267,000 views, proving that on tiktok one great idea is enough to achieve success on social media.
share the simplest version of your video idea and you’ll increase the chances of people coming back to see your content.
tip #7: engage with your audience
The more you engage with your tiktok audience, the more you have to earn. as we said before, tiktok views user engagement as a sign of quality content.
then consider going live on tiktok and interacting with your audience.
here are some ideas that will get your audience to watch your stream:
You can answer questions from your viewers through the live chat available to you. while live, your video will be displayed on the for you page and users will be able to join with a swipe.
The people who watch and comment on your live stream will likely be the ones exposed to your tiktok content in the near future.
Tip #8: Use good humor
at its core, tiktok is a video platform for short-form entertainment content: people use it to laugh, learn, and relax.
started as a platform dominated by lip sync videos, but now this social media giant is the leading provider of all types of video content, from news and funny stories to tutorials and even educational posts.
Your content shouldn’t be about pushing your marketing agenda front and center. instead, you need to create content that people enjoy. that’s the secret to better reach and engagement on social media.
don’t be afraid to use humor and have fun with your content, this is a surefire way to get people to like, comment and share your videos – all the cues tiktok needs to promote your content.
example: gym shark
gymshark produces sportswear and has gained 3.5 million followers on tiktok thanks to his funny videos that often go viral on tiktok.
Have you ever seen a dog bench press? if you follow gymshark content, you’ve probably seen at least one attempt.
The team also uses memes to build engagement and help their videos go viral on everyone’s feeds.
tip #9: create content for your specific audience
tiktok is one of the most popular social media channels right now, which means that people of all ages and from different parts of the world use the app on a daily basis.
Therefore, you need to find your target audience within the app by creating custom content for their preferences. it’s the only way you can go viral and actually have something to gain as a result.
For example, making dance videos when your audience is searching for cooking content will not provide you with any value because your potential customers will skip those videos instead of engaging with them.
to understand what works for your target audience, you need to:
Tip #10: Monitor Your Competition
Whenever you run out of content ideas, you can see what your competitors are doing to go viral on tiktok.
The goal is not to copy their content, but to use their best performing videos as an example (maybe they have a viral video you can use for inspiration). Find out what content works best for your industry through their experience and try to elevate it further. You should also pay attention to the sounds and the hashtag they use in their videos.
go viral on tiktok
Now that you have a better idea on how to go viral on tiktok, it’s time for you to take matters into your own hands and find your own recipe for success.
We’ve covered how to find relevant content ideas, what you need to include in your videos to help them perform better, and also how to engage with the right audiences.
going viral on any platform including tiktok can be a huge boost to brand awareness and can help you convert your audience into customers and even monetize your video content as a source of additional income.
socialbee can help you stay on the right track and go viral on tiktok faster. contains all the tools you need to create, edit, and schedule your content months in advance for all your social networks from a single, easy-to-use dashboard.
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