Hidden Gems of Central Vietnam: Why Hue and Hoi An Deserve a Spot on Your 2025 Travel List

CENTRAL VIETNAM, April 2025 – While many tourists flock to Hanoi and Ho Chi Minh City, the heart of Vietnam lies in its central regions — especially the culturally rich cities of Hue and Hoi An.

Hue, the former imperial capital, offers visitors a journey through Vietnam’s dynastic past. The Citadel, Thien Mu Pagoda, and royal tombs transport travelers to a time of emperors and spiritual mystique. Hoi An, on the other hand, boasts vibrant lantern-lit streets, well-preserved colonial architecture, and a rich tapestry of Vietnamese, Japanese, and Chinese cultural influence.

What makes these places even more appealing in 2025 is the focus on sustainable tourism. Electric rickshaws, plastic-free markets, and eco-resorts are becoming the norm, drawing travelers looking for both authenticity and environmental responsibility.

“Hoi An at night feels like a dream — it’s peaceful, colorful, and rich in culture,” says Marie Dubois, a French travel blogger.

If you’re looking for something beyond typical tourist trails, Hue and Hoi An promise immersive history, stunning scenery, and culinary experiences that are deeply local.